摘要
论文围绕新时代对中小企业经营管理项目运作人才的需求,针对创客背景教育理念,从项目运作实践教学的设计、开展和持续发展等方面进行营销实践人才培养探索。
The paper focuses on the demand for the operational talents in the operation and management projects of small and medium-sized enterprises in the new era,aims at the concept of maker education background,and explores the training of marketing practice talents from the aspects of the design and development and sustainable development of project operation practice teaching.
作者
陈震寰
CHEN Zhen-huan(Guangzhou Vocational College of Technology&Business,Guangzhou 511495,China)
出处
《中小企业管理与科技》
2020年第36期154-155,共2页
Management & Technology of SME
基金
广州市教育局课题“创客教育背景下高职营销类专业实践教学体系研究与实践(2019JG212)”和“市场营销专业3-5-5重心前置人才培养模式构建与实践(201982272)”的阶段性成果。
关键词
企业
经营管理
营销实践
enterprise
operation and management
marketing practice
