流动性视角下乡村旅游地游客地方感差异分析

Analysis on the Differences in the Sense of Place of Rural Tourists from the Perspective of Mobility

基于流动性理论,以400份北京居民的调查问卷为样本,分析了乡村旅游者流动中的地方感差异,从游客地方感角度为流动市场中的乡村发展寻找途径。结果表明:不同游客群体间存在明显的地方感差异,且地方感知(自然维度、人文维度、服务感知)对地方情感(地方依恋、地方忠诚)存在显著影响,地方情感对重构乡村地方、延续乡村性具有重要意义。基于研究结论,建立乡村旅游者地方感研究模型。

Based on mobility theory,this paper used 400 questionnaires of Beijing residents as samples to analyze the differences in the sense of place between different groups of tourists and to find ways for rural development in the mobile market from the perspective of tourists′sense of place.The results showed that there were obvious differences in the sense of place between different tourist groups,and the perception of place(natural dimension,human dimension,service perception)had a significant influence on place emotion(place attachment,place loyalty).Also local emotion was of great significance to the reconstruction of rural place and the continuation of rural nature.Based on the above,this paper constructed a model of rural tourists′sense of place.