媒介隐喻、意义盗猎与符号消费——圣地巡礼的粉丝文化研究

Media Metaphor,Textual Poachers and Symbol Consumption--A Study on the Fan Culture of the Anime Pilgrimage

“圣地巡礼”在青少年群体中的偶然流行有其必然的文化逻辑和文化心理,它是青年群体对自我文化身份的意义寻求、情感宣泄和青年亚文化及“二次元”文化群体渴望“破圈”并向主流文化靠拢的自我表达。从某种意义上说,“圣地巡礼”实质上是青少年群体对宗教神圣性的解构与旅游神圣性的建构过程,而粉丝的游牧和盗猎则给予“圣地巡礼”无限的生命活力。更为重要的是,作为“符号消费”的“圣地巡礼”折射出这个时代青少年群体的精神状况一寄情于虚拟世界的纯真烂漫、短暂的逃离现实世界中的身份困惑和生存焦虑,从而通过符号消费的形式来追逐文化经济产品,以期获得短暂的心理补偿性满足。

The accidental popularity of“anime pilgrimage”among young people has its inevitable cultural logic and cultural psychology.It is the self-expression of youth groups'pursuit of the meaning of their cultural identity,emotional venting and youth subculture and the“Secondary metaculture”cultural group's desire to“break the circle”and move closer to the mainstream culture.In a sense,the anime pilgrimage is essentially a process in which young people deconstruct religious sanctity and construct tourism sanctity,while fans'nomadic and poaching give unlimited vitality to the anime pilgrimage.More importantly,the anime pilgrimage,as a“symbol consumption”,reflects the mental state of young people in this era-pure and romantic affection in the virtual world,a brief escape from identity confusion and survival anxiety in the real world,thus chasing cultural and economic products in the form of symbolic consumption,in order to obtain short-term psychological compensatory satisfaction.