日本震后振兴旅游业举措及其危机管理启示

Japan's Post-earthquake Measures to Revitalize Tourism Industry and Its Policy Implications for Crisis Management

旅游业应对重大危机事件的危机管理政策对灾后恢复至关重要。2011年日本“3·11”大地震、海啸和核泄漏事故给日本的国家形象和旅游业都造成了重大冲击。日本震后采取了一系列振兴旅游业的政策举措,重塑国家和地区形象,促进入境旅游,鼓励国内旅游消费,旅游业得到了快速恢复和发展。在2020年新冠肺炎疫情影响下,我们有必要借鉴日本应对重大危机事件的治理经验,加快建立健全我国旅游业的危机管理体系,提升旅游业的治理水平,有序推进疫后文旅消费和产品服务创新,重塑国家和重点疫区的旅游业形象,转危为机推动旅游业转型升级。

Crisis management policies in response to crisis events are critical to post-disaster recovery in the tourism industry.The 2011 earthquake,tsunami and nuclear accident in Japan had a significant impact on Japan's national image and tourism industry.After the earthquake,Japan adopted a series of policy measures to revitalize tourism industry,reshaping the national and regional image,promoting inbound tourism,and encouraging domestic cultural and tourism consumption.Under the influence of the COVID-19,it is necessary to draw lessons from Japan's historical experience to the crisis events.We should establish the tourism industry crisis management system,facilitate the tourism industry,promote innovation of tourism product and service,reshape the cultural tourism image of China and key epidemic areas,turn the crisis into an opportunity for tourism industry transformation and upgrading.