多维趣味表达儿童休闲食品包装设计

Packaging design of children’s snack food based on multi-dimensional interesting expression

在分析儿童休闲食品及其包装当前发展现状的基础上,论述了儿童成长过程中心理认知变化规律,提出根据儿童心理特征创新儿童休闲食品包装设计的重要意义;结合相关文献,指出开展儿童休闲食品包装设计的多维度趣味表达需坚持"以安全保障为首、趣味性与安全性兼顾以及‘以人为本’的个人化"的基本原则,通过色彩、形象、造型和结构等多表现维度实现儿童休闲食品包装的趣味表达,最后总结归纳了未来儿童休闲食品包装的发展方向。

On the basis of analyzing the current development of children’s snack food and its packaging design,children’s psychological cognitive characteristics during growth were discussed,and the important meanings for innovating packaging design of their snack food according to those characteristics were also put forward.Combined with the information from relevant literature,it was pointed out that the multi-dimensional interesting expression of children’s leisure food packaging design should adhere to the basic principles of"safety first,interest and safety considered,and‘people-oriented’personalization".The interesting expression of children’s leisure food packaging should be realized through the multidimensional expression of color,image,shape and structure.Finally,the future development direction of children’s leisure food packaging design was summarized.