多方位打造“震道”微信公众号影响力

Create the influence of official WeChat accounts“Zhendao”

针对传播内容不足、传播途径狭隘等困境,浙江省地震局微信公众号“震道”调整运营理念,通过引入中国地震局干部教育网络学院微平台、展开首届线下同名防灾减灾公益漫画大赛、组织线上线下双向实体科普馆互动活动等多方位打造“震道”影响力,初步形成“震道”品牌效应。

In view of the difficulties of dissemination content and narrow transmission channels,the official WeChat accounts“Zhendao”adjusts its operation concept,through introducing Network College of China Earthquake Administration,launching the first off-line public Cartoon Competition of the same name for disaster prevention and mitigation,organizing the interactive activities of online and off-line Science Museum to increase the influence of the“Zhendao”brand effect.