书法艺术元素在现代文字创意设计中的运用

The Application of Calligraphy Art Expression Elements in Creative Design of Modern Characters

中国传统书法丰富的艺术表现手法被广泛地运用到现代文字创意设计中,并成为现代平面设计重要的创新源泉。为了便于理解书法艺术,并更有效地在现代设计中利用书法这一传统文化资源,设计师应从视觉艺术视角出发,以“书体、结构、风格、肌理”这四类书法艺术元素来理解书法的艺术表现方式,充分体现书法艺术元素在现代文字创意设计应用中的必要性、可行性与必然性。

The rich and diverse art expression techniques of traditional Chinese calligraphy have been widely used in creative design of modern characters,and have been considered as an important source of innovation for modern graphic design.In order to have a deeper understanding of the art of calligraphy,and to apply calligraphy as a traditional cultural resource in modern design more effectively,from the perspective of visual art,it is proposed to understand the style of calligraphy through the four calligraphic art expression elements of typeface,structure,style and texture,and also conducted case study to illustrate the necessity,feasibility and inevitability of these calligraphic art expression elements in the application of modern characters design.