海南自贸港背景下跨境电商物流体系的SWOT分析

SWOT Analysis of Cross-border E-commerce Logistics System under the Background of Hainan Free Trade Port

在经济与信息全球化的不断渗透和驱动下,海南省的跨境电商企业和跨境物流企业都得到了很好的发展契机。文中采用SWOT分析法,对海南的物流体系发展的的优势、劣势、机遇和挑战进行了分析,并提出优化电子支付服务体系,提升物流信息化水平等有效措施。

Under the continuous penetration and drive of economic and information globalization,cross-border e-commerce companies and cross-border logistics companies in Hainan Province have obtained good development opportunities.This article uses the SWOT analysis method to analyze the advantages,disadvantages,opportunities and challenges of the development of Hainan's logistics system,and proposes effective measures such as optimizing the electronic payment service system and improving the level of logistics informatization.