中等城市居民夜间旅游行为决策研究——以芜湖市为例

Study on Decision-Making of Night Tourism Behavior of Residents in Medium-Sized Cities:A Case Study of Wuhu City in An Hui Province

夜间旅游是夜间经济的重要组成部分,游客在出行决策过程根据夜间时间安排、自身需求进行信息搜寻、目的地选择等方面来综合决策,本文利用2019年芜湖市居民夜间旅游行为调查问卷数据,通过构建居民出行的无序多分类Logistic回归模型进行估计,从夜间旅游目的、夜间旅游距离、夜间旅游交通工具等层面对芜湖市居民夜间旅游行为的决策过程及影响因素进行探讨并得出结论:(1)年龄、游玩时间、陪伴状态以及陪伴对象对居民夜间出行活动目的决策产生了显著的影响;(2)出行距离的远近与性别、游玩时间、预算消费有着较大的相关性;(3)中心城区的居民选择出行目的地以近距离为主。

Night tourism is an important part of night economy.Tourists make comprehensive decisions in the selection of travel process according to night arrangement,information search based on their own needs,destination selection,etc.In this paper,based on the questionnaire data of residents’night tourism behavior in Wuhu City in 2019,the disordered multi classification logistic regression model of residents travel is constructed to estimate from the travel objective decision-making,travel distance decision-making,travel mode decision-making and other aspects of Wuhu residents’night travel behavior decision-making process and influencing factors are discussed and concluded:(1)Age,travel time,companion status and companion objects have a significant impact on Residents’night travel activity decision-making;(2)Distance and gender,travel time Budget consumption has great relevance;(3)Public transport is less choice for residential space in the central city.