融媒体时代背景下动画公益广告的发展现状与创作实践

The Development Status and Creation Practice of Animation Public Service Advertisement

公益广告作为服务于社会和大众的一种艺术形式越来越受到大众的青睐,其公益性的社会价值也被发挥得淋漓尽致,并被大众所认可。而以动画片的形式来呈现和传播公益广告,相对于传统形式的公益广告而言,无论是在表现手法、传播途径、受众人群还是传播效果方面都具有明显的独特优势。如何创作出更好的动画公益广告的表现形式表现公益广告成为了一个新的课题。

As an art form serving the society and the public,public service advertising is more and more popular,and its social value of public welfare is also played to the fullest,and recognized by the public.Compared with the traditional form of public service advertising,the presentation and dissemination of public service advertising in the form of animation has obvious unique advantages in terms of expression methods,communication channels,audiences and communication effects.How to create a better manifestation of animation public service advertising has become a new topic.