实然与应然:竞赛表演与体育传媒共生关系研究

Reality and Ideality:Symbiotic Relationship between Contest Performance and Sports Media

竞赛表演是建设健康中国和推动体育产业向纵深发展的重要引擎。当前我国竞赛表演难以做大的一个重要原因是竞赛表演和体育传媒尚未形成良好地互惠共赢态势。基于此,文章在产业共生理论指导下,尝试对我国竞赛表演与体育传媒两个产业之间的共生关系进行研究。研究认为,竞赛表演与体育传媒存在共生关系,但呈现共生度较低、共生互惠非对称、共生能量交流不畅的实然状态。通过提出健全共生机制、提升共生关联、畅通共生界面、进化共生模式的具体建议,以期推动两者共生发展朝着理想方向加速演进,尽快达成共生稳定性强、共生效率高、共生单元利益诉求均能满足的一体化对称互惠的共生应然状态。

Contest performance is an important engine to build a healthy China and promote the in-depth development of sports industry.One of the important reasons why the scale of China’s contest performance industry is difficult to expand is that contest performance and sports media have not yet formed a good mutual benefit and win-win situation.Based on the theory of industrial symbiosis,this paper tried to study the symbiosis between China’s contest performance and sports media.The research pointed out that although there is a symbiotic relationship between contest performance and sports media,it presents a real state of low degree of symbiosis,asymmetrical symbiosis and mutual benefit,and poor communication of symbiotic energy.In order to promote the future development of symbiosis between the two industries,we put forward some concrete suggestions on improving the mechanism of symbiosis,promoting the association of symbiosis,unblocking the interface of symbiosis,and developing the model of symbiosis,so as to achieve the symbiotic state of symmetry and mutual benefit which can satisfy the demands of symbiosis unit.