摘要
For a better understanding of Li Ziqi,this paper tries to find causes of her success based on Harold Lasswell's 5W Model of Communication.At last,according to our study,Li's success can be concluded as follows:firstly,Li has made full use of the advantage of the folk cultural exchanges;secondly,Li's videos are quite rich in the cultural content,covering a large number of cultural symbols which can cause a wide sympathy among people worldwide;thirdly,Li has taken good advantage of the new media technology in the we-media era;and fourthly,Li is careful and hardworking enough to produce her videos and have a high requirement for the video quality.In addition,this paper gives some advice on how to promote Chinese culture going global:firstly,give a great support to the folk cultural exchanges and allow them to play a leading role in spreading Chinese culture globally;secondly,explore more Chinese cultural symbols and enrich the Chinese culture content to speak for China;thirdly,take full advantage of the new media technology;fourthly,seek more common grounds while overcoming the existing cultural differences;and fifthly,reform our existing Chinese education system to improve the quality of folk cultural exchanges.Through the analysis above,this paper aims to provide some views on Li’s success overseas and give some advice on promoting Chinese culture globally.
