疫情期间共享单车的使用行为与意愿

Travel Behavior and Preference Using Bike Sharing During the Pandemic

2020年初爆发的新型冠状病毒肺炎疫情对城市交通系统造成了重大影响。利用网络问卷,调查疫情前后公众对共享单车的选择意愿与使用行为。调查结果显示,共享单车在疫情期间的主要交通功能由接驳其他公共交通方式变为承担完整的出行。通过建立多元逻辑回归模型分析疫情期间共享单车使用频率的影响因素,结果显示,用户的复工状况、对疫情的担忧程度、所处地区的交通管控程度以及共享单车的经济性、便捷性、安全性等对其有显著影响。在聚类分析的基础上总结了疫情期间共享单车的三种使用模式,并分析用户的年龄、环保意识和城市的交通拥堵程度、交通管控措施对使用模式选择的影响。研究表明,合理的消毒措施、科学的投放布局、舒适的骑行环境能够有效地鼓励公众在疫情期间的必要出行中使用共享单车。研究结论为公共卫生事件防控常态化情况下共享单车在城市交通体系中的运营管理和政策制定提供依据。

The outbreak of the COVID-19 in early 2020 has a huge impact on urban transportation system.This paper investigates the travel preference and behavior using bike sharing before and after the pandemic based on online questionnaire survey.The results show that the functionalities of bike sharing during the pandemic is to take the whole travel instead of connecting to other public transportation modes.A multinomial logistic regression model is developed to reveal key factors that will influence the usage of bike sharing.It implies that the condition of returning to work,people's concern about pandemic,traffic control in a region,and the economics,convenience,and safety of bike sharing will significantly influence the frequency of using bike sharing during the pandemic.Based on cluster analysis,the paper summarizes three usage modes of bike sharing during the pandemic and analyzes the effects of users'age,environmental awareness,urban traffic congestion and traffic control measures on mode choice.The results show that reasonable disinfection measures,scientific distribution and comfortable riding environment can effectively encourage public to use bike sharing in necessary travel during the pandemic.The conclusion can provide a support for policy-making and operation management of bike sharing in urban transportation system under the situation where public health incident prevention and control is normalized.