基于市场环境分析的房地产项目定位——以龙湖·葡醍海湾项目为例

Real Estate Project Orientation based on Market Environment Analysis——Taking the Longhu Puti·Bay project as an example

本文以SWOT分析作为理论基础,以烟台市牟平区龙湖·葡醍海湾项目为研究对象,分析了项目的房地产市场环境,基于分析结果进行项目的市场定位。

Based on the SWOT analysis,this paper takes Longhu•Puti Bay in Muping District of Yantai City as an example,analyzes the real estate market environment of the project,and conducts the market orientation of the project based on the analysis results.