“一带一路”视域下跨境电商发展对策研究——以安徽省为例

Research on the Developmental Strategies of Cross-border E-commerce from the Perspective of the“Belt and Road”Initiative——With Anhui Province as an Example

“一带一路”倡议的实施为跨境电商发展提供了良好机遇,面对“一带一路”倡仪带来的良好机遇,安徽跨境电商获得很大的发展空间,但仍存在发展瓶颈,阻滞了企业开拓国际市场的步伐。因此,深化安徽跨境电商的可持续发展,需要进一步借力“一带一路”倡议,营造有利于跨境电商发展的环境,大力推进复合型跨境电商人才的培养,推动产品品牌建设,加快与制造业的融合,主动探索创新监管模式,优化跨境电商良性生态圈。

The implementation of the“Belt and Road”initiative provides a good opportunity for the development of cross-border e-commerce.However,there are still bottleneck problems.Facing the good opportunities brought by the“One Belt One Road”initiative,Anhui's cross-border e-commerce has gained a lot of room for development,but these bottlenecks have blocked the pace of enterprises to explore international markets.Therefore,to promote the sustainable development of cross-border e-commerce in Anhui,it is necessary to further make use of the“Belt and Road”initiative to create an environment conducive to the development of cross-border e-commerce,vigorously improve the cultivation of interdisciplinary cross-border e-commerce talents,stimulate product brand building,accelerate the integration with the manufacturing industry,actively explore innovative regulatory models,and optimize a benign cross-border e-commerce ecosystem.