大学生沉溺短视频APP影响因素实证分析——以抖音为例

An Empirical Analysis of the Influencing Factors of APP Addiction to Short Videos:--a Case Study of Using Tiktok

文章构建了大学生沉溺于抖音APP影响因素的实证模型,对合肥市大学生问卷调查的数据结果进行实证分析,并采用SPSS24.0对假设因素信息需求、娱乐需求、社交需求和社会地位需求进行因子分析和效度分析,结论表明:信息需求、娱乐需求和社交地位需求与抖音有显著的正向影响,且正向影响因素为高校管理者应对学生沉溺抖音APP提供了思路和建议。

An empirical model of influencing factors of college students'using Tiktok App is constructed,and the data of questionnaire survey of college students in Anhui Province are analyzed.By using SPSS24.0,the factor analyses and validity analyses about the needs in hypothetic factor information,entertainment,social contact and social status are carried out.It is concluded that information needs,entertainment needs and social status needs has a significant positive impact on Douyin APP.The conclusion shows that these positive factors will provide college directors with APP ideas and suggestions on how to deal with students'using Tiktok.