媒体融合:城市电视台的立足点和出路探讨

Media Integration:Current Standpoint and Future Direction for City TV Stations

媒体融合是网络信息时代背景下,媒体自身发展的一个必然趋势。既要做好新闻宣传、舆论监督的主业,又要立足市场,解决生存发展问题,在媒体融合的大背景下,广大的地市级城市电视台(以下称:城市台)如何才能找到符合自身发展的道路?这里以苏州广播电视总台(集团)、扬州广电传媒集团(总台)、徐州广播电视传媒集团(台)(以下分别称苏州广电、扬州广电、徐州广电)为例,尝试从内容生产和做强产业经济两方面探讨城市台发展的立足点和出路。

Media convergence is an inevitable trend of media development in the age of Internet information.On the one hand,the media need to do a good job in communication and public opinion supervision.On the other hand,they need to survive and develop.In the context of media convergence,how can the city TV stations find their own development path?Taking Suzhou radio and Television General Station (Group),Yangzhou Radio and Television Media Group and Xuzhou Radio and Television Media group as examples,this article discusses the standpoint and future direction for city TV stations from content production and profit making.