浅谈中小城市博物馆文创产品的研发与供给——以赤峰博物馆为例

The Research on the Development and Supply of Cultural and Creative Products of Museums in Small and Medium-sized Cities——Take Chifeng Museum as an Example

党的十八大以来,社会矛盾发生了根本性转变,人民对精神文化的需求进一步提高,文化创意产品作为一种文化内涵的延伸,也逐渐融入了人们的日常生活,掀起一波又一波的“文创热”。因此,生产出凝聚文化意蕴、朽筑时代美学、提升生活品质的精品好物,能为博物馆产生巨大的经济效益和社会效益,是博物馆品牌建设的重要部分,是一座博物馆创新力的折射。同时,文创产品走进人们的生活是增强国人文化自信的有效途径和具体表现。所以,文创产品不仅仅是大馆的专利,中小型博物馆更应该顺应着时代文化的浪潮迎头赶上,生产出带有本地区特色的文创产品,让本地区的历史文化走入人们的生活、融入人民的血液中。

Since the 18th National Congress of the Communist Party of China,social contradictions have fundamentally changed,and people's demand for spiritual culture has further improved.As an extension of cultural connotation,cultural products have gradually integrated into people's daily life,setting off waves of"cultural and creative fever".Therefore,the production of high-quality goods with cultural connotation,decadent aesthetics of the times and improving the quality of life can produce huge economic and social benefits for the museum.It is an important part of Museum Brand Construction and a reflection of Museum innovation.At the same time,cultural and creative products into people's lives is an effective way to enhance the cultural self-confidence of Chinese people.Therefore,cultural and creative products are not only patents of large museums,but also small and medium-sized museums should catch up with the tide of the times and culture,produce cultural and creative products with local characteristics,and let the history and culture of the region enter people's lives.