叙事在塑造公婆饼形象中的应用探究

Research on the application of narrative in shaping the image of Gongpo Bread

叙事是塑造食品形象特色与价值内涵的重要方式之一。以地方特色食品“公婆饼”为研究对象,根据其故事叙述,对公婆饼故事中的人物特征、情节变化以及主题意义三个要素展开分析,阐述公婆饼故事中蕴含的历史文化意蕴,同时比较和借鉴西方食品在形象和文化建设上的经验技巧,进一步得出叙事对于食品的重要性。建议通过加强设计美学、消费体验和进行协同创新来提升公婆饼的形象特色,为破解其发展困境提供一条可持续发展的路径。

Narration is one of the important ways to shape the image characteristic and value connotation of food.This paper,based on the local specialty food——Gongpo Bread as the research object,through analyzing the person characters,plot changes and theme meaning in the story of Gongpo Bread,expounds the historical and cultural implications behind Gongpo Bread.Meanwhile,this paper compares and draws lessons from the experience skills of western food in image and cultural construction,and further draws the importance of narration for food.Consequently,by strengthening the application transformation of design aesthetics,consumption experience and collaborative innovation,we can enhance Gongpo Bread image characteristics,and it provides a sustainable development path for solving the plight of Gongpo Bread development.