“双一流”背景下网络文化教育队伍品牌建设研究

Research on brand building of network culture and education team under the background of“Double First-class”in China

在互联网的时代背景下,我国部署建设"双一流"高校,"双一流"的含义是建设世界一流大学和一流学科,这是中国高等教育领域继"211工程""985工程"之后的又一国家战略。"双一流"高校的建设有利于提升中国高等教育的综合实力和国际竞争力。在国家"双一流"的教育背景下,我国高校应该利用互联网的有利依托建设网络文化教育队伍的品牌,为高校的发展拓宽新思路。

Under the background of the Internet,China has deployed to build“Double First-class”universities.“Double First-class”means to build world-class universities and first-class disciplines.This is another national strategy in the field of higher education in China after the“211 Project”and the“985 Project”.The construction of“Double First-class”universities will help to enhance the comprehensive strength and international competitiveness of China’s higher education.Under the background of national“Double First-class”education,colleges and universities in China should make use of the favorable support of the Internet to build the brand of the network culture and education team,so as to broaden new ideas for the development of colleges and universities.