网络直播的社会责任研究

Study on Social Responsibility of Live Video Streaming

网络直播日益受到广大网民尤其是青少年网民的喜爱与追捧,其影响力日渐增强的同时,内容低俗、罔顾法律与道德等问题也引起社会关注。提倡网络直播承担社会责任,从社会生态到媒介生态都体现出社会治理的多维价值。网络直播可从必尽社会责任、应尽社会责任、愿尽社会责任三大方面积极履行,并从平台自律、政府监管、主播与用户素质提升等层面形成履行社会责任的保障体系,从而推动网络空间治理,促进网络直播的健康发展。

Live video streaming becomes more and more popular among teenagers,and its impact has increased dramatically.Meanwhile,problems such as anti-tradition,invasion of privacy,sex and violence have posed great challenge to public cognition.It has been advocated that live video streaming shoulder up their social responsibility and the multidimensional value of social governance is reflected in terms of both the social ecology and the media ecology.Live video streaming should fulfill actively the social responsibilities it must,should,and will take up.Meanwhile,network platforms should have self-discipline,the government should keep surveillance,and the anchors as well as customers should raise their qualities,so as to form the guarantee system of social governance.Only in this way can the governance of network space be promoted and the business of live video streaming develop healthily.