海南自贸港体育竞赛表演产业的困境与培育

Dilemma and Cultivation of Sports Competition Performance Industry in Hainan Free Trade Port

海南自贸港体育竞赛表演产业的发展困境主要表现为产业链条不完整,经济效应、社会效应和关联效应不明显,体育竞赛资源匮乏,市场需求规模小且成熟度不高。培育海南自贸港体育竞赛表演产业的可行性发展策略,应依据本土市场效应,积极培育国内市场;以满足社会需求为导向,培育与扩大消费群体;基于AISAS模型,稳定与开拓消费者群体并构建产品营销模式;依托区域要素禀赋,凸显区位优势,实现资源整合;借助成熟和优势产业,选择竞赛+的特色模式,推动产业融合;优化政策环境、发挥政府职能,培养与引进高层次竞赛经营管理专业人才。

the development dilemma of sports competition performance industry in Hainan free trade port is mainly manifested in the incomplete industrial chain,not obvious economic,social and correlation effects,lack of sports competition resources,small market demand scale,and low maturity.The feasible development strategy of cultivating sports competition performance industry in Hainan free trade port should be based on the local market effect,and actively cultivate the domestic market;cultivate and expand consumer groups to meet social needs;stabilize and expand consumer groups and build product marketing model based on AISAS model;highlight regional advantages and realize resource integration based on regional factor endowment.With the help of mature and advantageous industries,we should choose the mode with the characteristic of competition+to promote industrial integration,optimize the policy environment,give full play to government functions,and cultivate and introduce high-level competition management professionals.