宋词的读者“粉丝化”现象及“粉丝”传播效应

“Readers of Song Ci Becoming Fans”and Fans’Propagation Effect

“读者粉丝化”是流行文化的基本特征,是流行文化“深度拟态环境”塑造的关键一环。宋词作家有能力将各阶层读者——普通市民、歌妓、词人同行乃至上层统治者都变成自己的爱好者和追随者,而每一个追随者又反过来成为宋词最好的传播者,吸引更多“粉丝”参与进来,形成轰轰烈烈的“粉丝传播效应”。整个过程就像滚雪球一样越滚越大,最终形成浩浩荡荡的文化流行之风。

“Readers becoming fans”is the basic feature of popular culture,and it is a key link in shaping the“deep mimicry environment”of popular culture.Song Ci writers had the ability to turn readers from all walks of life including ordinary citizens,geisha,poets,and even upper rulers into fans and followers,and each follower in turn became the best disseminator of Song Ci,attracting more“fans”and forming the powerful“fan’s propagation effect”.The whole process was like a rolling snowball,became bigger and bigger,and finally formed a huge cultural trend.