摘要
A set of major disruptive political,socio-economic,technological,and ecological trends presents serious issues for tourism policy makers,regulators,and operators alike.In this turbulent context,how best to attempt to predict tourist behaviours?In tourism research the dominant rationalistic approach to decision-making does provide some useful insights across tourism choice.However,it seems increasingly less suited to the often relatively unplanned,hedonic,opportunistic,and impulsive decision-making that often characterises tourists’behaviours on-site within a destination,and more generally to the behaviours of Generation Y and Generation Z.More generally,it is arguable that rational models of motivation and decision-making systematically underestimate the importance of affective processes in tourists’behaviours.In this paper,we explore the implications of employing a much more naturalistic approach to decision-making at both the policy level and at the frontline of tourism operations.
