传承与创新——羌绣品牌文创路径探析

Inheritance and Innovation:An Analysis of the Path of Qiang Embroidery Brand's Cultural Creation

党的十九大报告中指出,要坚定文化自信,推动社会主义文化繁荣兴盛。羌族作为一个没有自身文字的少数民族,羌绣成了其民族文化的象征符号,具有优异的工艺价值和潜在的市场价值。随着社会经济文化生活的不断发展,羌绣的保护和传承受到全方位冲击和影响,其传承、需求以及发展创新都面临着不小的危机和挑战。当前,文创作为民族文化保护与发展的重要选择路径,羌绣品牌也可在政策构建、人才培养以及市场融合上因势利导、顺势而为,以羌绣品牌文创的深入发展,带动羌文化的生生不息。

The report of the Nineteenth National Congress of the Communist Party of China states that it is necessary to strengthen cultural confidence and promote the prosperity of socialist culture.Qiang as a minority without its own writing system,Qiang embroidery has become a symbol of its ethnic culture,with excellent craft value and potential market value.However,with the continuous development of social,economic and cultural life,it has brought all-round impact and influence to the protection and inheritance of Qiang embroidery.Its inheritance,demand,development and innovation are all faced with crises and challenges.At present,cultural creation is an important choice for the protection and development of national culture.Qiang embroidery brands can also lead and follow the trend in policy building,talents cultivation and market integration.With the in-depth development of Qiang embroidery brand's cultural creation,Qiang culture can be inherited and developed endlessly.