文化产业视野下宁夏岩画开发现状、思考与展望

The Development Status,Reflection and Prospect of Ningxia Cliff Painting from the Perspective of Cultural Industry

宁夏岩画是我国北方岩画的主要代表,当下在开发实践中正在形成集展览、节事、文创、研学与旅游为一体的“文旅融合”发展之路。就全域而言,在开发上仍存在大众遗产意识观念淡薄、遗址区缺乏全域规划、品牌知名度不高、研究上识(释)图能力不足等方面的问题。鉴于此,建议通过做好顶层设计、引导民众积极参与、突出宁夏岩画品牌、引智强文、深化文旅融合等五方面举措,推动“遗产资源化”转型发展。

Ningxia cliff painting is the main representative of Northern Cliff painting in China.In the current development practice,it is forming a development mode of"cultural and tourism integration".In terms of the whole area,there are still some problems in its development,such as weak awareness of the public heritage,lack of the whole area planning,low popularity of the brand,and lack of the ability to understand(interpret)the drawings.In view of this,it is suggested to promote the resource transformation of cliff painting heritage by doing a good job in the top-level design of cliff painting industrialization development,guiding the public to actively participate in it and strengthening brand of the Ningxia cliff painting and introducing its wisdom and civilization.