浅谈宁夏旅游文创产品的研发思路

On the Research and Development of Tourism and Cultural Creative Products in Ningxia

随着我国文化旅游事业的发展,文创产品愈来愈受到社会各界的广泛关注。好的旅游文创产品不仅可以体现当地独有的人文特色,还可以增加经济收入。多年来,宁夏因其独特的地理位置和淳朴的风土人情吸引了许多中外游客,但文创产品的发展却不尽如人意。文章通过前期大量的调研,旨在发现针对宁夏文创产品开发有效的方法策略,为产品的功能性开发注入宁夏地域特色文化元素,突出宁夏旅游文创产品的文化品位,注重实用性及创新性,推动并建立宁夏地域特色的文创产品的品牌保护意识。

With the development of China's cultural and tourism,tourism and cultural creative products have attracted more and more attention from our society.Good tourism and cultural creative products can not only reflect the unique local cultural,but also increase economic income.Over the years,Ningxia has attracted many Chinese and foreign tourists because of its unique geographical location and customs,but the development of tourism and cultural creative products is not so satisfactory.Through a large number of research in the early stage,this paper aims to find effective methods and strategies for the development of tourism and cultural creative products in Ningxia,add cultural elements with regional characteristics into the functional development of products,highlight the cultural taste of tourism and cultural creative products in Ningxia,pay attention to practicality and innovation,promote and establish the brand protection awareness of tourism and cultural creative products with regional characteristics in Ningxia.