体裁视域下中美信息技术服务企业使命陈述对比研究

A genre analysis of mission statement in Chinese and American information and communication technology service enterprises

使命陈述对培育企业全球认可度、竞争力以及提高企业对外话语地位具有重要作用。通过对中美30家信息技术服务企业使命陈述的体裁对比,发现:1)中国企业依赖语境反映信息,使命陈述倾向于用高度凝练的关键词、短语、短句的形式表达。美国企业依赖逻辑反映信息,使命陈述多以高度结构化的段落形式表达;2)中国企业倾向于将使命、背景信息各自单独介绍,而美国企业则更多的倾向于将二者统一在使命陈述中体现;3)中国企业的使命陈述关注顾客、技术等内容,而美国企业则更多的倾向于强调企业员工和社会对于企业发展的作用。基于在东西文化融通与求同存异中推进企业发展的视角,我们提出中国信息技术服务企业使命陈述应更多的关注细节表述,扩大企业关注的主体和范围,并加强对自我认知内容的反映。

The mission statement plays an important role in fostering the global recognition,competitiveness and international discourse status.This paper makes a contrastive study on the mission statements of 30 information and communication technolo-gy(ICT)service enterprises from China and America respectively.The results of this study are threefold:1)Chinese enterpri-ses rely on the context to reflect information,and the mission statements tend to be expressed in the form of highly condensed keywords,phrases,and short sentences.American ones rely on logic to reflect information,and the mission statements tend to be expressed in the highly structured paragraphs;2)Chinese enterprises are inclined to introduce the mission and background information separately while American enterprises are more likely to introduce the two in a corporate mission statement;3)Chinese enterprises pay more attention to the market and customers,and American enterprises tend to emphasize the effect of employees and society in their business development.It is suggested that in the process of globalization,the mission statement of Chinese ICT service enterprises should pay more attention to the detailed expressions by expending the subject and range of enterprises’concern and enriching the content of self-concept.