体育产业受新冠疫情影响及发展趋势研究

Research on the Influence of COVID-19 on Sports Industry and the Development Trend of Sports Industry

2020年初,新型冠状病毒“COVID-19”疫情在全国范围内爆发,体育产业遭受严重冲击。运用文献资料法,以体育产业发展转型为视角研究发现,其中休闲体育、冰雪体育、传统体育、体育竞赛表演等方面将面临重大挑战,同时也伴随着重大的发展机遇。在此特殊情况之下的社会需求迫使体育服务行业加速转型、革新进程,切实抓住危中机遇,优化体育产业结构。研究认为,我国体育产业在疫情冲击下,通过空间范式、行为范式、形式范式三个层面进行体育产业未来发展革新。

At the beginning of 2020,novel Coronavirus"COVID-19"epidemic broke out across the country and the sports industry was severely impacted.Using the method of literature and from the perspective of the transformation of sports industry development,it is found that leisure sports,ice and snow sports,traditional sports,sports competition performance and other aspects will face great challenges,but also accompanied by significant development opportunities.Under this special circumstance,the social demand forces the sports service industry to accelerate the transformation and innovation process,seize the opportunity in danger and optimize the structure of the sports industry.According to the research,under the impact of the epidemic,China's sports industry should carry out the future development and innovation of sports industry through three levels:spatial paradigm,behavioral paradigm and formal paradigm.