牛奶盒中的设计心理学

Design Psychology In Milk Cartons

主要围绕设计心理学在包装设计中的体现和应用,用牛奶盒倒牛奶容易喷溅的例子引出整个包装设计中操作方法不明确的问题,采用由点到面的方法展开讨论。在包装设计中设计师要从消费者的角度考虑,消费者在打开包装时浪费的气力往往是由于在设计时就出现的问题,设计师要从多角度综合入手,包装的审美性、适用性、保护性和日趋重视的环保性都要兼顾到,注重设计心理学知识和原则在包装设计中的应用,使包装设计细节更丰富、更具人性化。

This paper mainly focuses on the embodiment and application of design psychology in packaging design.With the example of milk box pouring milk and easy splashing,the problem of unclear operation method in the whole packaging design is introducedand the point-to-surface method is used to discuss.In packaging design,designers should consider from the point of view of consumers,the effort wasted by consumers in opening packaging is often due to the problems that appear in the design.Designers should synthetically commence from manyangles.The aesthetic,applicability,protection and environmental protection of packaging should be taken into account.Attention should be paid to the application of design psychology knowledge and principles in packaging design,so that packaging design details are richer and more humanized.