跨文化传播信息媒介的设计——以《爱上中国》为例

On Designing Information Media for Intercultural Communication——A Case Study of the Documentary Fall in Love with China

推动跨文化交流是中国文化提升全球影响力的重要途径。从宏观角度剖析跨文化传播的制约因素,从微观角度描绘跨文化信息传播的机制与过程,以纪录片《爱上中国》为例,阐述可供跨文化信息传播媒介设计参考的原则,包括营造接近现实的信息场景,从生活出发、以点带面,以共同理念为基础、以和而不同为导向等,以期为合理设计信息传播媒介,提高跨文化传播效率提出路径与策略建议。

Promoting cross-cultural communication is an important way to enhance the global influence of Chinese culture.This paper,taking the documentary Fall in Love with China as an example,analyzes factors constraining the intercultural communication from a macro perspective,investigates the system and the process of intercultural information communication from a micro perspective,and proposes several principles used for the design of intercultural information media,such as creating information scenarios close to the reality,attaching attention to cultural concepts in daily life,and seeking harmony and balancing diverse values.It is hopeful that the paths and suggestions contribute to the reasonable design of information communication media,and improving the efficiency of cross-cultural communication.