新乡市乡村旅游存在的问题及发展策略

Problems and Development Strategies of Rural Tourism in Xinxiang City

随着城镇化进程的加快,居民收入水平的提高,以及闲暇时间的增加,乡村旅游备受人们的青睐。该文阐述了乡村旅游的概念,介绍了新乡市乡村旅游的发展概况,分析了新乡市乡村旅游发展过程中存在的基础设施不完善、旅游产品单一、营销不到位、缺乏资金以及人才管理水平不高等问题。并针对这些问题,提出了完善乡村旅游设施、开发乡村旅游特色产品、积极开展乡村旅游宣传营销、拓宽融资渠道、加大资金投入以及乡村旅游人才培养等对策建议。

With the accelerating process of urbanization,more and more urban residents are keen to go to the country⁃side,and rural tourism that returns to nature is increasingly popular with people.This article elaborates the concept of rural tourism,introduces the development of rural tourism in Xinxiang City,and analyzes that the rural tourism in Xinxiang has incomplete infrastructure,single tourism products,inadequate marketing,lack of funds,and lack of tal⁃ent management.Higher issues.In response to these problems,we proposed measures to improve rural tourism facili⁃ties,develop rural specialty products,actively promote rural tourism marketing,strengthen financing channels,ex⁃pand funding,and increase rural tourism personnel training.