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美食UGC短视频塑造城市形象的策略与路径 被引量:4

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摘要 以西安为例,通过分析短视频平台中有关美食的视频发现,美食UGC短视频正在通过准现实内容呈现、强化情感叙事、构建美食符号意义、驱动受众传播等不同维度的内容生产策略影响着西安城市形象的构建,同时依托抖音平台的算法推荐、内容分发逻辑进一步强化西安美食形象的塑造。
作者 陶梦
出处 《视听》 2021年第1期129-130,共2页 Radio & TV Journal
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