融媒体时代广西少数民族曲艺的传播策略研究

On the Communication Strategy of Guangxi Minority Folk Art Forms in the Era of Fusion Media

广西少数民族曲艺虽拥有丰厚的文化资源,但在传播上的掣肘却让其传承和发展日益艰难。随着互联网的发展,传播媒介逐渐呈多样化趋势,为少数民族曲艺的传播带来新的契机。此时,需对少数民族曲艺的处境有正确的认识,积极与多元媒介进行融合,建构广西少数民族曲艺新的传播路径,以谋求新时期的传承和发展。

Guangxi minority folk art forms are rich in cultural resources,but due to some limitations on communication,its inheritance and development are facing increasing difficulties.Today,with the development of the Internet,the communication media has been gradually diversified,which thus brings new opportunities for the spread of folk art forms of minorities.At this time,it is necessary to have a correct understanding of the situation of minority folk art forms to actively integrate with multiple media and construct a new communication path of Guangxi minority folk art forms,so as to seek the inheritance and development in the new era.