攀西经济区康养旅游发展现状SWOT分析及策略选择

SWOTAnalysis and Strategy Choice for Current Development of Health Tourism in Panxi Economic Region

攀西地区作为典型跨区域经济区,应充分运用自身康养资源禀赋优势,完善区域协同发展机制,努力发展特色阳光康养旅游。采用SWOT分析法,对攀西经济区康养旅游的发展现状进行专题探讨,提出建立特色名片丰富康养宣传、完善区域协同发展机制、优化政府调控机制、搭建专业人才集聚平台、加快康养旅游硬环境建设五项发展策略。

Panxi region,as a typical trans-regional economic region,should make full use of its own advantageous health resources to improve the regional coordinated developmentmechanism,and strive to develop its health tourismcharacteristic of the sunshine resource.In this paper weadopt SWOT analysis to discuss the current health tourism development in Panxi economic region,and propose fivestrategies based on our findings:to develop distinctive brands to spread the fame ofhealth tourism,to improve regional coordinated development mechanism,to improve government regulation mechanism,to buildplatforms forprofessional talentspooling,and to speed up development ofhardware facilities for health tourism in Panxi region.