水产品电商热度与区域文化的产业关联度研究

Study on the Industrial Correlation Between the E-commerce of Aquatic Products and the Regional Culture

随着电商的迅猛发展,水产品行业与互联网的融合日益深入。水产品电商在生鲜行业中的发展势头日趋强劲。从区域文化入手,利用灰色关联度分析对其与水产品电商热度进行产业关联度测算,结果显示二者之间存在显著关联性。最后,针对不同区域给出相应水产品电商发展建议。文化发展Ⅰ类区域,以"文化"为优势,实现"产学研"融合发展;文化发展Ⅱ类区域,以"文化"为动力,寻求水产品电商突破性发展;文化发展Ⅲ类区域,以"文化"为推手,发展新型水产品电商模式;文化发展Ⅳ类区域,以"文化"为起点,实现二者齐头并进。

With the in-depth development of e-commerce,the integration of the aquatic products industry and the Internet has become increasingly deep.The development momentum of aquatic products e-commerce in the fresh food industry has become increasingly stronger.Starting from the regional culture,the paper uses the grey correlation degree theory to measure the industrial relevance of the e-commerce heat of aquatic products.The results show that there is a significant correlation between the two.Finally,suggestions for the development of e-commerce for aquatic products are given for different regional cultures.In the categoryⅠarea of cultural industry development,the"culture"is taken as the advantage to realize the integrated development of"industry-university-research";the development categoryⅡarea of cultural industry,with"culture"as the driving force,seeks breakthrough development of aquatic products e-commerce;the development categoryⅢarea of cultural industry,with"culture"as the driving force,develops a new type of aquatic product e-commerce model;the cultural industry develops the categoryⅣarea,with"culture"as the starting point,to achieve the two all at once.