论电子商务中网上产品的包装设计

On the Packaging Design of Online Products in E-commerce

随着计算机网络技术和信息技术的不断发展,电子商务行业得到了飞速的发展,再加上我国物流产业的逐渐兴起,使得整个电子商务产业链趋于完善,在这种经济发展条件背景下,电子商务领域与服务业、制造业得到了充分的融合,人们的购买习惯逐渐倾向于网络购物,激增的网络产品购买量不仅仅给网络销售带来巨大的需求,同时给网上产品的包装设计提出了更高的要求,如何在网络中浩瀚的同质类商品中异军突起,网络产品的包装设计就显得至关重要。

With the continuous development of computer network technology and information technology,and obtained the rapid development of e-commerce industry,coupled with the emerging of logistics industry in our country,make the whole e-commerce industry chain tends to improve.Under the background of the economic development condition,The e-commerce field has been fully integrated with the service industry and manufacturing industry,and people's buying habits gradually tend to online shopping.The surging purchase amount of online products not only brings huge demand for online sales,but also puts forward higher requirements for the packaging design of online products.How to rise out of the vast homogeneous goods in the network,the packaging design of network products is crucial.