互联网思维下的健身行业发展策略研究

Research on Development Strategy of Fitness Industry under Internet Thinking

随着经济和互联网的快速发展,人们消费升级的同时健康意识也不断提升,健身行业遇到了前所未有的发展机遇,传统健身房已经不能满足更多用户的需求,一些借助互联网兴起的新型健身工作室、APP等正在逐步的成长。该文首先分析了传统健身房在运营中出现的主要问题,其次举例分析了借助互联网发展起来的一些新型健身形式,最后提出了在互联网思维下的健身产业整合的主要策略。

With the rapid development of economy and Internet,people's consumption upgrade and health consciousness are also increasing,the fitness industry has encountered unprecedented development opportunities,the traditional gym has been unable to meet the needs of more users,some new fitness studios,app and so on are gradually growing with the help of the Internet.The paper first analyzes the main problems in the operation of the traditional gym,then analyzes some new forms of fitness developed with the help of the Internet,and finally puts forward the main strategies for the integration of the fitness industry under the Internet thinking.