微信社群经济下的跨境生鲜农产品运作模式设计

Operation Mode Design of Cross Border Fresh Agricultural Products Under Wechat Community Economy

社群经济的出现和快速发展有效地扩展了我国的产品销售渠道,特别是对渠道依赖程度极高的生鲜农产品行业具有极大的自适应能力。从社群经济的兴起源由开始,研究社群经济对生鲜农产品供应链的影响因素,在此基础上对依托微信社群的跨境生鲜农产品小批量多批次、中等批量多批次、大批量多批次3类典型的跨境电商生鲜农产品运作模式进行了研究。

The emergence and rapid development of social economy has effectively expanded the product sales channels in China,especially the fresh agricultural products industry,which is highly dependent on the channels,has great adaptive ability.This paper starts from the origin of the rise of community economy,analyzes the influencing factors of community economy on the supply chain of fresh agricultural products,and on this basis,studies three typical cross-border e-commerce operation modes of fresh agricultural products based on wechat community:small batch,large batch and large batch.