信息能力对农户生态耕种采纳行为的影响——基于生态认知的中介效应和农业收入占比的调节效应

The Influence of Information Ability on Farmers’Ecological Farming Adoption Behavior:Mediation Effect Based on Ecological Cognition and Adjustment Effect of Agricultural Income Share

研究目的:考察信息能力对农户生态耕种采纳行为的直接影响,以及生态认知对信息能力影响生态耕种采纳行为的中介作用,并检测农业收入占比对生态认知影响农户生态耕种行为采纳的调节效应。研究方法:探索性因子分析,bootstrap有调节的中介方法。研究结果:(1)信息能力对测土配方施肥、有机肥、低毒低残留农药的施用行为有显著的正向影响,而对农膜回收行为的影响不显著。(2)生态认知在信息能力影响有机肥施用、低毒低残留农药施用和中高收入农户组的测土配方施肥过程中有显著的正向中介作用,而对低收入农户组的农膜回收行为有显著的负向中介作用。(3)农业收入占比在生态认知影响测土配方施肥、有机肥施用和农膜回收行为过程中有显著的正向调节作用,而影响低毒低残留农药施用过程中调节作用不显著。研究结论:提高农户信息能力,利用信息化带动生态农业发展;加强农村生态耕种的宣传教育,提升农户生态认知;重视农业收入水平的提高,防止收入差距过大。

The purposes of this paper are to investigate the direct impact of information ability on farmers’adoption of ecological farming and the mediating effect of ecological cognition on information ability to influence the adoption of ecological farming,and to examine the adjustment effect of agricultural income share on ecological cognition to the adoption of ecological farming behavior of farmers.The research methods include exploratory factor analysis and bootstrap method.The research results show that:1)information ability has a significant positive effect on the application of soil testing formula fertilizers,organic fertilizers,and low-toxicity and low-residue pesticides,but has no significant effect on the agricultural film recycling behavior.2)Ecological cognition plays a significant positive intermediary role in the process of information ability affecting the application of organic fertilizers,low toxicity and low residual pesticides,and soil testing and fertilization for middle and high income farmers,but it has a significant negative mediating effect on the recycling behavior of agricultural film of low-income farmers.3)The agricultural income share has a significant positive adjustment effect in the process of ecological cognition affecting soil testing,organic fertilizer application and agricultural film recycling behavior,while the adjustment effect is not significant in the application process of low toxicity and low residue pesticides.In conclusion,the information ability of farmers should be improved and the information technology should be used to promote the development of ecological agriculture.The propaganda and education of rural ecological farming should be strengthened to enhance farmers’ecological awareness.The improvement of agricultural income levels should be emphasized and the excessive income gaps should be prevented.