束河古镇民俗文化资源价值识别与创意开发模式探究

Exploration of Folk Culture Resources Identification and Creative Development Model in Shuhe Ancient Town

基于创意经济理论、体验经济理论,充分挖掘利用束河古镇的“魂”,寻找突破点,提出束河古镇民俗文化资源的创意开发模式。运用实地调查法、文献分析法对束河古镇民俗文化资源进行梳理,识别资源的多元价值。结果表明:束河古镇民俗文化资源在文化价值、社会价值、旅游价值和艺术价值方面具有较高品位,在建筑文化和民俗工艺资源方面具有较强竞争力,据此提出“空间创意”集聚、“异业混血”合作、“束河文创”特色模式,对于推动民俗文化的活化利用以及地区产业转型升级具有重要意义。

Based on the theory of creative economy and experience economy,the“soul”of Shuhe Ancient Town is fully tapped,and a unique breakthrough point is put forward to propose the creative development model of Shuhe Ancient Town folk resources.The results show that the folk resources of Shuhe Ancient Town have high taste in terms of cultural value,social value,tourism value and artistic value,and have strong competitiveness in architectural culture and folklore craftsmanship.“Cooperation”and“Shuhe Cultural and Creative”characteristic model can effectively play the value of the folklore resources of Shuhe Ancient Town,enhance social and economic benefits,and have great significance for promoting the activation and utilization of folk culture and the regional industrial transformation and upgrading.