互联网环境下品牌服装新媒体营销分析

Analysis on New Media Marketing of Brand Clothing in the Internet Environment

文章总结和分析了互联网环境下品牌服装新媒体营销的现状,指出品牌服装需通过整合资源、采用线下线上相结合的营销模式、提高市场响应速度和提升消费者满意度等方式,满足消费者的需求,实现品牌的可持续发展。

This paper summarized and analyzed current situation of new media marketing of brand clothing in the internet environment,pointed out that the brand clothing met the requirements of consumer and realized sustainable development by integrating resources,adopting the marketing mode of combination of online and offline,improving the market response speed and consumer satisfaction.