2014—2019年中医药文化国际传播现状及思考

Status and Thinking of International Communication of Traditional Chinese Medicine Culture from 2014 to 2019

中医药文化是中国文化海外传播的重要载体,中医药文化国际传播则是实现中医药国际化的重要路径。对2014—2019年中医药文化国际传播相关研究进行全面分析与梳理,基于文化全球化的大背景,阐述中医药文化国际传播的现状,深入分析其在传播过程中面临的主要问题,并从传播内容、传播路径、传播话语权构建以及人才培养等方面进行总结,提出要重视语言传播过程中的翻译问题、重视中医文化理论传播、加强网络舆情监控、加强人才培养、灵活运用现代新媒体技术开拓新的传播平台等方面提出相应策略,以期为中医药文化国际传播研究提供参考。

Traditional Chinese medicine(TCM)culture is an important carrier for the overseas dissemination of Chinese culture,and the international dissemination of TCM culture is an important way to realize the internationalization of TCM.A comprehensive analysis and combing of the research on the international communication of TCM culture from 2014 to 2019 is carried out.Based on the background of cultural globalization,the current situation of the international communication of TCM culture is explained,and the main problems faced in the process of dissemination are analyzed in depth.Content and path of communication,construction of discourse power,and talent training are summarized.It is proposed that we should pay attention to translation issues in the process of language communication,and to the dissemination of TCM cultural theory,strengthen the monitoring of online public opinion,and talent training,and flexibly use modern new media technology to develop new communication platform and other corresponding strategies in order to provide a reference for the international communication of TCM culture.