“国潮”背景下传统图案在包装设计中的应用探究

Research on the Application of Chinese Traditional Patterns in Packaging Design under the Background of“National Tide”

当下层出不穷的国潮品牌、琳琅满目的国潮包装、花样百出的国潮图形,这一股国潮风在国家政策的有力推动下不断的升级走红,中国风的“国潮”设计已经成为当下各类产品在选择包装风格上的宠儿。中国传统图案作为我国几千年悠久历史和文化铸就的典型代表,其应用于包装设计不仅可以靠图案本身的美感去吸引消费者的注意力,还可以提升产品的文化气质,顺应当下大众的审美潮流,增加产品的附加值,从而达到厂商营销的最终目的。

Nowadays,there are endless national trend brands,dazzling national trend packaging,and various national trend graphics.Under the strong promotion of national policies,this national trend is constantly escalating and becoming popular.The Chinese-style“national tide”design has become the darling of various products in choosing packaging styles.As a typical representative of my country’s thousands of years of history and culture,traditional Chinese patterns can not only rely on the beauty of the pattern itself to attract consumers’attention,but also enhance the cultural temperament of the product and conform to the public’s aesthetics.Trends increase the added value of products,so as to achieve the ultimate goal of manufacturer marketing.