新媒体时代的包装设计观念分析

Analysis of Packaging Design Concepts in the New Media Age

随着科学技术和信息技术的迅速发展,“新媒体”时代的到来,数字媒体得到了极大的推广和普及。数字技术渗透到人们生活和工作等各个方面,这为包装设计艺术提供了更为广阔的创新空间。旧的设计理念已经无法与新媒体方法相匹配,传统计理念、设计方法应得到新的发展,这就需要设计者重新认识包装概念,重新定位设计包装形态及领域。本文阐述了新媒体的概念,论述了新媒体技术给包装设计艺术带去的改变,分析了提高新媒体时代包装设计水平的观念和方法,希望给相关行业人员带来有效的参考。

With the rapid development of science and information technology,the era of“new media”is coming.Digital media has been greatly promoted and popularized.Digital technology permeates all aspects of people’s life and work.This provides a broader space for innovation in packaging design art,and the old design concepts can no longer match the new media methods.Traditional design concepts and design methods should get new developments.This requires designers to re-understand the concept of packaging and reposition the design of packaging forms and fields.This article expounds the concept of new media,then discusses the changes brought about by new media technology to packaging design art,and finally analyzes the concepts and methods to improve the level of packaging design in the new media era,hoping to bring effective reference to relevant industry personnel.