生活美学视阈下产品包装设计研究

Research on Product Packaging Design from the Perspective of Life Aesthetics

人类社会发展是一个不断前进,且逐渐趋向美好的过程,在这样的发展当中,人类社会的经济、科学技术等多方面综合实力不断攀升,也可以说这就意味着为人类生活提供了非常坚实的物质基础。人们不再像以往一样面临着资源匮乏、生活贫困等一系列的困难,相反,人类的生活在日益强大的物质基础辅助之下,变得日益富足,基本上满足了人们的物质生活需要。物质生活需要得到了充分的满足,人们对于生活品质的质量要求也愈发的有了进一步的提高。当代人都向往美丽,追求生活的艺术化,希望在生活当中拥有更多的精神体验,这些体验涵盖了生活艺术、身体健康、娱乐追求等方方面面。这样的精神需求又在生产和生活当中得到了充分的反映,渗透到了人们的日常生活当中,哪怕是小小一个产品的包装设计,都反映了对于人类精神追求的回馈。对企业来说,在这样的生活美学追求之下,如果能够将产品包装设计的足够符合消费者品位需求,那么在激烈的市场竞争当中也自然就能够占据重要地位。

The development of human society is a process of continuous advancement and gradually becoming better.In this development,the comprehensive strength of the economy,science and technology of human society is constantly rising,which can also be said to mean that people provide for human life Very solid material foundation.People no longer face a series of difficulties such as lack of resources and living in poverty as before.On the contrary,with the aid of such an increasingly powerful material foundation,human life has become increasingly prosperous,basically satisfying people’s material needs.Material life needs have been fully met,and people’s quality requirements for the quality of life are increasingly getting a further commission.Contemporary people yearn for beauty,pursue the artistic life,and hope to have more spiritual experiences in life.These experiences cover all aspects of life art,physical health,and pursuit of entertainment.Such spiritual needs have been fully reflected in production and life,and even permeated people’s daily lives.Even the packaging design of a small product reflects the return to human spiritual pursuit.For companies,under this pursuit of life aesthetics,if they can design their own product packaging to meet consumer taste requirements,they will naturally be able to occupy an important position in the fierce market competition.