“互联网+”时代湖北绿松石雕衍生品时尚品牌建设策略

Hubei Turquoise Carving Derivatives Brand Building Strategy in the“Internet+”Era

原创的艺术品可以派生出众多的艺术衍生品,这类的艺术作品来源于原艺术作品又与其相区别,也拥有不同艺术家的独特符号。在艺术衍生品的时尚品牌建设中往往与众多因素相关,包含了社会的经济与发展、国民审美、艺术品本身的价值或者其亲民的价格等。在进行品牌建设时往往从艺术品本身的经济性、大众性、审美性、传播性为出发考虑,让不同的艺术衍生品品牌加深人们对艺术的认知和理解,让艺术融合生活,服务大众,增加新的光彩,满足大众的精神需求。

Original artwork can derive many art derivatives.This kind of artwork is derived from the original artwork yet differ from it.It also has the unique symbol of different artists.In the process of establishing the art derivatives’brand,It is often related to many factors,Including the economy and development of the society,the aesthetics taste of the people,the value of the artwork itself or its close-to-the-people price,etc.when establishing a brand,economy,popularity,aesthetics,and communication of the artwork itself should be taken into consideration.Various art derivative brands should deepen people’s cognition and understanding of art.It will allow art to integrate with life,to serve the public,to add new luster to trivial daily life,and to meet the spiritual need of the public.