移动互联网时代下的自媒体广告研究

Analysis of self-media advertising in the age of mobile Internet

自媒体作为移动互联网时代的新宠,其在广告领域的传播力和影响力,越发受到广泛关注。自媒体广告,显而易见,利用自媒体的双向互动优势,构建于社交网络平台上,为广告传播开辟了新的媒介空间。

As a new favorite in the era of mobile Internet,the media has attracted more and more attention in the field of advertising.It is obvious that using the two-way interactive advantage of self-media,and it is constructed on the social network platform.Media advertising opens up a new media space for advertising communication.