媒体融合进程中的“连接”与“开放”——兼论新型主流媒体建设的难点突破

“Openness” and “Activeness” in the Process of Media Convergence: Discussions on the Difficulties in the Construction of New Mainstream Media

我国媒体在融合起步阶段着力于重新配置媒体自身资源;随着融合的"进阶",开始转向开发和整合外部资源,如以自主可控的新媒体平台加强与政府机构、企事业单位的协作,进行"跨界"运作,在一定程度上扩大了影响力。但总体上看,以个人身份自愿加盟的忠实用户规模仍然有限。因此,"连接"个人用户,建设"开放型"媒体,是媒体融合进一步深化的方向,也是打造新型主流媒体必须突破的难点。

In the initial stage of convergence, China media focused on reconfiguring their internal resources;With the progression of convergence, they began to shift to the external resources, such as strengthening collaboration with government agencies, enterprises and institutions through autonomous and controllable new media platforms to carry out "cross-border" convergence, which has expanded its impact to some extent. On the whole, however, the number of loyal users who have joined in their individual capacity remains limited. Therefore, connecting individual users and building open media is the further direction of deeper mediaconvergence, and also the difficulty that must be overcome to create a new type of mainstream media.