论故事讲解类文化节目的特征、问题与优化策略——以《经典传奇》《大揭秘》为例

On the Characteristics,Problems and Optimizing Strategies of Story-telling Cultural Programs:Taking Classical Legend and Uncover Secrets for Example

在国家不断倡导文化自信的背景下,文化类节目迎来了前所未有的发展机遇。以《经典传奇》与《大揭秘》为代表的故事讲解类文化节目,呈现出了以传承文化为己任、选题坚持陌生化、讲述风格统一以及人物形象鲜明等特征。但故事讲解类的文化节目,依然存在内容繁杂、定位模糊、选题缺乏体系性、互动性较差以及主持人更换频繁等问题。为了更好地响应“讲好中国故事”的号召,应从品牌塑造、选题策划、多媒体互动以及主持人的职能性等方面对故事讲解类文化节目进行优化,并尊重传统、大胆创新,从而使这类节目进一步赢得受众的认可,获得持续的生命力。

Against the background of the national promotion of cultural confidence,cultural programs are in face of unprecedented opportunities.Such story-telling programs as Classical Legend and Uncover Secrets are characteristic of inheriting cultures,innovative topics,unified narratives,and vivid characters.But,there are still some problems,such as miscellaneous content,unclear orientations,unsystematic selection of topics,lack of interactions,frequent changes of hosts,etc.In order to better response to the call of telling good story of China,story-telling cultural programs should be optimized in terms of brand modelling,topic planning,multimedia interaction and host function,respecting the tradition and striving to innovate,so as to make such programs to gain respects and continuous vitality.